Anna Lotan
How It All Began
Product Development – The “Ferment-Based Gel”
Among her most famous developments was the “Ferment-Based Gel. Having come from the cooler climates of Europe, Anna was puzzled by the widespread use of hot steam devices to prepare the skin for deep cleansing. She often said: “It is better to avoid heating problematic, oily, or inflamed skin—it only worsens the condition. Besides, steam softens the skin only briefly and not enough for a thorough cleansing.”Her solution was to develop a high-quality, transparent aloe vera gel (without artificial colors), which provided excellent hydration through a cold process. She named it “Fermentation Gel”—even if her Hebrew at the time was imperfect, cosmeticians immediately understood the term, and the product quickly earned a reputation. Its effectiveness soon rendered steam machines obsolete.
Anna Lotan Ltd. began in the 1978s as a small professional laboratory, established to supply products for Anna Lotan’s students and clients. What started with a few pioneering formulations, quickly expanded as demand grew.
During the 1980s the laboratory developed into an organized company, producing a broader range of products tailored for professional use in clinics. By the 1990s Anna Lotan Ltd. had become a recognized cosmetics manufacturer, exporting internationally while maintaining its focus on sensitive and problem skin.
Founded by Anna Lotan, the brand specializes in biomimetic skincare formulations designed to support the skin’s natural structure, function, and balance. Using carefully selected natural ingredients, each product is developed with a clear understanding of skin behavior to provide gentle yet effective care.
With years of experience and attention to detail, our products are crafted for both professional
treatments and daily use—helping maintain the skin’s natural balance and
and overall well-being
Every product is crafted with care, ensuring the highest standards of quality and efficacy for your skin. We stand confidently behind every formula we create, committed to delivering visible results that exceed expectations.
As a growing international brand, we take pride in staying true to our core values of quality and trust. With 25 carefully selected distributors around the world, we've built a strong global presence through lasting partnerships rooted in a shared commitment to excellence.
